QUESTION 18
Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?

QUESTION 19
How do you reach customers on their birthday that have enrolled in the loyalty program and that have made at least two purchases in the last month?

QUESTION 20
You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?

QUESTION 21
What actions can be used to rebuild the dynamic target group in SAP Marketing Cloud? Note: There are
2 correct Answers to this question.

QUESTION 22
Your customer has added new interests directly in the production environment that were not configured in the test environment. What other applications can be configured directly in the production environment? Note: There are 2 correct answers to this question.

QUESTION 23
What applications can you use to bring extensibility-related developments from the quality to the production system within SAP Marketing Cloud?

QUESTION 24
According to SAP best practice, what should you do before and while deciding the data sources for your SAP Marketing Cloud solution? Note: There are 3 correct Answers to this question.

QUESTION 25
What applications can you use to bring extensibility-related developments from the quality to the production system within SAP Marketing Cloud?

QUESTION 26
You want to be able to upload pictures directly in the Content Studio in SAP Marketing Cloud. What feature do you need to activate?

QUESTION 27
You want to customize e-mail content based on consumers’ buying behavior in the Web shop. Which settings do you need to change in the Content Studio?

QUESTION 28
Which application can be used to perform the following tasks?View import messages across the landscape and decide what action to take.Correct errors in the Marketing or in the source systems in a timely fashion and restart imports.Analyze imports and messages by multiple dimensions, and quickly resolve issues.Identify system issues that may have been previously hidden.

QUESTION 29
Which of the following statements describe Account Based Marketing? Note: There are 2 correct answers to this question.

QUESTION 30
Your customer wants to improve the business process between marketing and direct or indirect sales areas. You recommend implementing the SAP Sales Cloud integration. Which business processes can you realize by integrating SAP Marketing Cloud and SAP Sales Cloud? Note: There are 2 correct answers to this question.

QUESTION 31
Which of the following are communication prerequisites for integrating SAP Marketing Cloud with public APIs? Note: There are 3 correct answers to this question.

QUESTION 32
When the system processes imported contact data and uses it to build best records and enrich contacts, it normally uses a matching origin ID or an identification-relevant ID. Which parameters can be combined to match the datasets if these are not available?

QUESTION 33
Your customer wants to integrate consumer master data from multiple source systems with differing data quality. What should you do to ensure that the most reliable data sources are given preference when the Best Record is built in SAP Marketing Cloud.

QUESTION 34
You want to load your contacts from SAP CRM, SAP Commerce, and Facebook into SAP Marketing Cloud. Based on the assumptions below, what would be your setup?. On Facebook, a customer can have multiple profiles.SAP CRM is the most trustworthy source of information.