New (2024) Download free Marketing-Cloud-Account-Engagement-Specialist PDF for Salesforce Practice Tests [Q161-Q182]

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New (2024) Download free Marketing-Cloud-Account-Engagement-Specialist PDF for Salesforce Practice Tests

100% Free Marketing-Cloud-Account-Engagement-Specialist Files For passing the exam Quickly

Q161. A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers

The email contains a text version

The email contains at least one variable tag

The email uses dynamic content

The email designates a general or specific sender

The email contains an unsubscribe link

Q162. What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.

The wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step.

The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.

The wait time is paused and the prospect will immediately process to next step when program resumes.

The wait time continues to process and the prospect will immediately process to next step when program resumes.

Q163. What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

The Opportunity must have the “Marketing Cloud Account Engagement” record type.

The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.

The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement

The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.

Q164. A user wants to increase a prospect’s score an additional five points every time a specific form is completed.
The score increase should occur upon form submission.
What automation tool should be used to accomplish this?

Engagement studio

Completion action

Custom redirect

Segmentation rule

Q165. Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

Total submissions

Unique submissions

Conversions

unique clicks

Q166. What report allows you to see how successful or active a form has been on your site?

Campaign reports

Landing Page reports

Form reports

Conversion reports

None of the above

Q167. What is the main difference between automation rules and segmentation rules?

Segmentation rules do not run retroactively

Automation rules do run retroactively

Automation rules run continuously; segmentation rules run once.

Neither will “unmatched” prospects

Q168. What does Marketing Cloud Account Engagement use to track HTML email opens?

A tracking link is used as soon as a prospect clicks to open the email.

A tracking pixel loads on HTML emails when images are downloaded.

Opens are only tracked if a link is clicked; otherwise they are NOT tracked.

A tracking pixel loads on text emails when images are downloaded.

Q169. How can you ensure your email doesn’t get stuck in spam?

Create clear calls-to-action

Create mobile-friendly version of the email

Create a text version of the email

Remove the unsubscribe from the email

Add domain keys and SPF

Q170. A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
* https://www.tenoxsoft.eom/products/A
* haps://www.tenoxsoft.con-i/products/B
* https://www.lenoxsoft.eom/pfodocts/C
What is the recommended way for the user to accomplish this?

Create one page action with comma-separated URLs.

Set the page action URL as https://www.lenoxsoft.com/products/B

Create three separate page actions, one for each URL.

Set the page as a priority page in Marketing Cloud Account Engagement.

Q171. How can you delete a prospect?

Through a completion action.

Through an automation rule.

You can’t delete prospects.

Through the prospect table actions.

Q172. How can a prospect’s score be changed?

Through automation rules.

Through scoring model changes.

Through completion actions.

All of the above.

Q173. Which asset needs to be created first m order for a user to send a prospect a one-to-one email?

Autoresponder

Engagement studio program email

Email template

List email

Q174. A user is creating an automation rule and isn’t certain that they have the correct criteria in use.
What Is the best way for the user to test that the criteria only matches the intended prospects?

Run the rule to see who matches and change criteria If needed.

Pull a Salesforce report of the same criteria and view results.

Use the preview matches feature before running the rule.

Resume the rule and use the undo action feature if necessary.

Q175. What HML merge field should be included in an email to allow prospects to manage their email preferences?

{{Unsubscribe}} or {{EmailPreferenceCenter}}

{{OptOut}} or [{EmailPreferenceCenter}}

{{OptOut}} or {{ReportSpam}}

{{Unsubscribe}} or {{Opt_Out}}

Q176. What editions of Salesforce can sync with Marketing Cloud Account Engagement?

Enterprise Edition and lower

Standard Edition and higher

Professional Edition and higher

Q177. LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?

The prospect is marked as optad out.

The prospect is removed from the recipient list

The prospect is removed from the suppression list

The prospect is removed from both the suppression list and the recipient list.

Q178. Administrators can reset passwords for users

True

False

Q179. When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?

The last campaign of the last contact associated with the opportunity

The first campaign of the first contact associated with the opportunity

The first campaign of the last contact associated with the opportunity

The last campaign of the first contact associated to the opportunity.

Q180. What can the GoToWebinar connector do?

Display how long a prospect watched a webinar

Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement

Display registrations and attendance as activities

Pulls in Marketing Cloud Account Engagement emails to use in GoToWebinar

Q181. Form or Form Handler? I need total control over my form’s appearance.

Form

Form Handler

Q182. A designer wants to apply LenoxSoft’s styling to assets in Marketing Cloud Account Engagement. Which two assets can they control CSS styling for In Marketing Cloud Account Engagement?
Choose 2 answers

Landing pages

Form handlers

Forms

Social posts

Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Illustrate how to create, edit, and map fields Explain the process of updating an engagement program including its assets
Topic 2	Given a scenario, apply the appropriate plan of action using Prospect Audits Define the capabilities of a completion action
Topic 3	Given a scenario, identify the capabilities and use cases for email Identify the capabilities and use cases of custom redirects
Topic 4	Identify the capabilities, use cases and interpret reporting metrics for landing pages Distinguish between an Email and an Email Template
Topic 5	Explain what a Grade measures and how grading is managed Distinguish between the capabilities of, use cases for, and how to create different types of lists
Topic 6	Explain the components and use cases of an automation rule Describe the capabilities of the Account Engagement Recycle Bin

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New (2024) Download free Marketing-Cloud-Account-Engagement-Specialist PDF for Salesforce Practice Tests [Q161-Q182]

Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

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